

Master Brand Identity

Clear Space
Structure Analysis




Mark Structure Analysis
Brand Typeface
Brand Color Pallet

















Social Media
This project taught me how to effectively utilize the limited space in mobile design. Choosing the right elements is crucial, as mobile screens offer much less room compared to desktop designs. One key lesson came from my low-fidelity design, where I decided to remove the logo from the homepage. This decision allowed for more space to display events, which are the primary focus of the app. By prioritizing content over branding in this case, I ensured that users could easily access the most important information without unnecessary distractions. This experience highlighted the importance of thoughtful decisions when it comes to designing for small screens and maximizing the user experience.
This project taught me how to effectively utilize the limited space in mobile design. Choosing the right elements is crucial, as mobile screens offer much less room compared to desktop designs. One key lesson came from my low-fidelity design, where I decided to remove the logo from the homepage. This decision allowed for more space to display events, which are the primary focus of the app. By prioritizing content over branding in this case, I ensured that users could easily access the most important information without unnecessary distractions. This experience highlighted the importance of thoughtful decisions when it comes to designing for small screens and maximizing the user experience.
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