Re-Branding
Art Direction
Problem
The recent logo feels overly minimalistic and pushes away from the brand’s original image, which was friendly and warm. The choice of colors, font, and the removal of the mascot make the brand lose much of its personality.
Solution
Consider using warmer and welcoming colors to bring back the brand’s sense of friendliness and approachability. Refining the typography with a softer, more human touch would balance professionalism with warmth, while reintroducing the mascot in a refreshed, modern style could restore character, memorability, and emotional connection to the brand.
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