Petco

Petco

Petco

Re-Branding

Art Direction

Overview

Overview

Petco, founded in 1965 in San Diego, started as a mail-order business providing veterinary supplies before shifting to retail in 1979. This move led to its expansion across the U.S. offering a variety of pet supplies. By the 1990s, Petco became a prominent player in the pet industry and launched its "Think Adoption First" initiative to promote pet adoption. In the 2000s, it embraced e-commerce and expanded services like grooming, training, and veterinary care.

Petco, founded in 1965 in San Diego, started as a mail-order business providing veterinary supplies before shifting to retail in 1979. This move led to its expansion across the U.S. offering a variety of pet supplies. By the 1990s, Petco became a prominent player in the pet industry and launched its "Think Adoption First" initiative to promote pet adoption. In the 2000s, it embraced e-commerce and expanded services like grooming, training, and veterinary care.

My Role

My Role

Brand Design • Brand strategy

Art Direction • Motion Design


Brand Design • Brand strategy

Art Direction • Motion Design


Team Member

Team Member

Liya Yan

Liya Yan

Rommy Duenas

Rommy Duenas

Aditi Joshi

Aditi Joshi

Jaylin Pinguil

Jaylin Pinguil

Problem

The recent logo feels overly minimalistic and pushes away from the brand’s original image, which was friendly and warm. The choice of colors, font, and the removal of the mascot make the brand lose much of its personality.

Solution

Consider using warmer and welcoming colors to bring back the brand’s sense of friendliness and approachability. Refining the typography with a softer, more human touch would balance professionalism with warmth, while reintroducing the mascot in a refreshed, modern style could restore character, memorability, and emotional connection to the brand.

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Brand Profile

Brand Identity Design

Dynamic System

Application

ria9984yan@gmail.com

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